eMarketplace Seminar 

Seminar on eHealth services considering its laws and directives:

How to understand the concept of eMarketplace with professor Hanna Pohjonen

 27th of April Tallinn, Akadeemia tee 15 09.30 – 15.00 Students FREE

Hanna Pohjonen is an eHealth expert who has advised different eHealth projects in more than 20 countries, including Estonia. She is assistant professor of eHealth in Aalto University School of Science and Technology in Helsinki and also in Tallinn University of Technology. Hanna was also one of founders of Health Care Technology Master’s program, where she today gives several lectures.  

The concept of an eMarketplace in the eHealth space will be introduced and the benefits and barriers discussed. International examples will lead the discussion by practical experience. Finally a business plan template will be introduced describing several angles in order to build an attractive and realistic business plan for one selected eHealth service  – teleradiology. The business plan includes the description of the service, study on the markets, strategy, marketing and operations, management and operations, organizational change issues, financial implications, legal implications, trust and security implications, milestone events and key risks. The students will study a specific angle and present their part of the business case to the audience.

09.30            welcome

10.00            lecture & Q/A

12.00            lunch break

13.00            group work

15.00            end of seminar

Tickets: €28 / Students: free

17000097873 Nordea / Kopsuhaiguste uurimise ühing

Room VIII-120 / Akadeemia tee 15 / 12618 Tallinn

Please register at healthcare at ttu dot ee by 26th of April and we will send seminar materials in return.

Students please declare in ÕIS / DMK1110 / 1ECP

More information: Mariliis Sepper / healthcare at ttu dot ee / v2.ttu.ee/tervishoiutehnoloogia /

+372 56 500 623 

 

 

 

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